EDUCATION

(2019) MBA of Film Industry: Communications
Universidad Carlos III – Madrid , España

(2006) Bachelor of Science: Communications
Florida International University – Miami , FL

EXPERIENCE

THE ROKU CHANNEL MERCHANDISING EDITORIAL MANAGER, Los Angeles, CA (2023-

SENIOR PROGRAMMING MANAGER, Paramount/Pluto TV – Los Angeles, CA (2020 to 2022)

GLOBAL EXPERIENCE & INNOVATION MEDIA CONTENT PROJECT MANAGER Manager, Carnival Corp – Doral, FL (2018 to 2020)

PROGRAMMING SCHEDULER COORDINATOR, HBO LATIN AMERICA – Coral Gables, FL (2014 to 2017)

PROGRAMMING & ACQUISITION SCHEDULER, BBC Worldwide – Coral Gables, FL (2012 to 2014)

US HISPANIC PROGRAMMING COORDINATOR, Discovery Communications – Miami , FL (2012)

SOCIAL MEDIA COORDINATOR, Telemundo Network / NBC Universal – Miami, FL (2011)

“When developing content strategies, I begin by immersing myself in what matters most to you and your unique audience. I understand that each client has distinct goals and challenges, so I tailor my approach exclusively to meet those specific needs. I believe content should do more than inform—it should inspire and resonate on a personal level. By staying attuned to the latest trends and leveraging data insights, I craft content that’s not only fresh but also genuinely engaging. Technology amplifies our capabilities, but it’s the human touch and personalized approach that truly bring content to life.”

STRATEGIC VISIONARY

AUDIENCE-CENTRIC INNOVATOR

BRAND ARCHITECT

The Chapters of My Story

CHAPTER 5: ROKU Inc.

AVOD Merchandising Editorial Manager, where your focus on machine learning and curated content is helping to redefine user experience.<br>

vodus media

CHAPTER 4: VODUS MEDIA

Led platform strategies that combined AVOD, SVOD, and FAST channels for an all-in-one approach.

CHAPTER 3: PLUTO TV

Senior Programming Manager, pioneering the expansion of Spanish-language content to double channel offerings and add 20,000+ hours of programming.

CHAPTER 1&2: FOUNDATIONS IN THE INDUSTRY

Discovery, BBC, and HBO – formative experiences that shaped your expertise in programming, analytics, and audience engagement.

What I can do for you…

Platform Development

AVOD, SVOD, FAST – bringing platforms to life with innovative strategies.

CONTENT STRATEGY & CURATION

From conceptualization to engagement-driven programming.

Branding & Rebranding

Transforming brands for impact in the digital space.

Recognitions in the Industry

HISPANIC TELEVISION SUMMIT AWARD

BEST Corporation Leadership In HISPANIC TELEVISION

FORBES BUSINESS INSIDER
Recognition

HOLA!.com